Sentiment to Sales: The Ice Cream Truck Negotiation Tale (Episode 8)

Do you have items from your past that hold sentimental value, even if they're collecting dust in the corner?

In this episode, host Lisa Brooks opens up about a parenting challenge many of us can relate to – the sentimentality attached to old toys. She faces this situation with one of her son's beloved toys…and it ends up turning into a valuable teaching moment about sales and negotiation — learned through a toy ice cream truck.

Tune in today for parenting insights, financial wisdom, and unexpected life lessons that could prove invaluable to our next generation of young entrepreneurs.